UX design is about ensuring your website works for your users. The interface through which each visitor to your site finds and interacts with your content and services is crucial: unless it feels and functions just right, you’ll lose users quickly and fail to make conversions.

That’s why it’s important to identify and understand the latest develops in UX design and related areas. Not because you should slavishly follow trends … but because, just as technology doesn’t stand still, so too do users’ expectations shift and change.

Keeping up to date with UX design trends ensures that your website won’t feel stale – and can continue to provide the level of service and interaction that your users increasingly expect. Matching your site’s user interface with the latest capability of devices and browsers will encourage new business and repeat visits alike.

In 2017 and into 2018, there have been some significant technological developments with the capacity to significantly alter how users interact with online content. In both websites and apps, and particularly via mobile platforms, UX is changing rapidly. There are three main strands to this transformation.


The popularity of using voice in UX may signal a movement towards ‘screenless’ design. Think about interacting with Alexa or Siri – no screens need necessarily be involves. This, of course, reduces the number of touchpoints between the user and their device – and should give UX designers plenty of room to innovate and experiment.

Virtual Reality.

Virtual reality will only work its way into the mainstream with the help of great UX. The good news, however, is that the relationship is two-way: VR can hugely enhance UXs, to the benefit of both provider and user. Designers will need to master the art of creating more convincing – and therefore compelling – user experiences than ever before.


Not only do UX designers need to adopt new approaches, but they also need to effectively communicate these to developers. Design and the “under the hood” coding must go hand-in-hand more than ever: when it comes to these trends, teamwork is critically important.

And there you have it: the shape of things right now, as well as what is to come. Make sure your site is ready, and your users properly served, by adopting these three UX design trends!

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