Peer referral is absolutely critical online. When it comes to extolling the virtues of your service, your customers will believe fellow users a great deal more than you. That’s not personal: it’s simply a function of consumers being ever more sophisticated in how they respond to marketing and advertising.
That means that reviews of your app are ever more important to how successful it will become. When users log their opinion of your app in the app store from which they purchased it, your star rating will be affected – and your ranking in search results, too.
In other words, positive reviews are a double virtue: not only will users be better able to see how others have experienced your app – they will be more likely to find it in the first place.
That makes encouraging your users to post their review an imperative. But it can be tricky: many users are happy enough to access your app, but leaving a review can feel an onerous task that they’d rather avoid. The good news is that there are three great ways to give them a nudge.
Prompt Users to Leave a Review in the App. The quickest, easiest way to get an app review from someone is to ask them to do it within your app itself. There are a number of turn-key plugins available for iOS and Android: simply have them seamlessly leave a review whilst using your app as they ordinarily would, and export the review yourself.
Incentivise your Users. An easy and powerful incentive is to reward your users if they do choose to review your app. Everyone loves free stuff, and the probability of someone reviewing your app is a lot more likely if they’re getting something in return.
Allow Users to Send Feedback. The best route to a good app review is to provide exceptional customer service. It’s common for apps to include a “Send Feedback” button that simply pops open an email form. Make communication two-way all the time, and your users will help you build up a database of comments from day one.
In other words, make reviewing your app a part of the experience of using it. There’s no need to “bounce” your viewers out of a piece of software they clearly want to use – integrate their providing you with feedback as part of their wider experience.
All this makes for a virtuous circle: provide a great app; please your users; incentives and enable them to offer feedback you act on; attract more users. It’s easy when you put it that way … and it needn’t be painful to achieve in practice either – if you follow these three ways to encourage app reviews!
Contact ImagePlus for Mobile App Development
We provide mobile app design and development for all project requirements, both consumer and business apps. If you’re in need of a mobile app or just have an idea for a project you wish to discuss, please contact us to arrange a consultancy.