Why ImagePlus is the Right Web App Developer for Your Business Processes

We often don’t notice we’re using web apps. We create a Google Doc, or log in to Facebook on our laptops, and we’re using a web app. It feels like second nature because they have become an important part of our everyday lives.

These are powerful tools for businesses – web apps can help cut costs, reduce paper, save time, streamline processes and create a better experience for both employees and customers. 

What Is A Web App? And What Are The Benefits of Web Apps for Business?

A web app is a piece of software that runs in a web browser. You access web apps using browsers such as Chrome or Firefox, Safari or Edge, similar to websites, whereas a desktop or mobile app is installed onto your device.

Web apps are available anywhere with an internet connection, on any device, merely by visiting the right website. 

The benefits for businesses are as varied as web apps themselves. 

For employees, they can be great productivity tools, easily accessed even by remote workers or ones on the move. They’re precision-tooled to perform specific tasks within the company, automatically updating content on shared records and drives. 

For customers there are several directions you can go… customer portals, tracking deliveries, scanning restaurant QR menus, customer service live chats – uploading files through to a company, signing up to loyalty programmes – the chances to improve your customer touchpoints and make your business more accessible are endless. 

Web apps collect data for you to gain a better insight on your business, from user behaviour to specific choices, patterns of access and trend-mapping, apps enable you to understand your employees and customers better.  This enables you to make ‘smarter’ decisions on how to improve your operations and tailor your solutions for effective results. 

What Should a Web App Do?

A web app interface should be intuitive, light-touch and straight-forward: the key requirement is clarity. 

The user experience (UX) of a web app is essential: they need to make a user’s life easier, rather than harder. If the web app is a pleasure to use, offers helpful features, looks attractive and behaves well – that is, it doesn’t crash – then users will find it a helpful tool and return to it routinely. 

Our web app developers will be able to guide you through these challenges to build a web app that empowers your employees, engages your customers, drives real achievement and value for your business – whatever you need it to do. Key to that process will be mapping your goals, and developing an app that meets them exactly.

From identifying your business’s “pain points” to laying out an information architecture, our team at ImagePlus will work with you to shape a solution around your business requirements. This is essential, because a web app succeeds best when it solves a real problem – when it makes life easier by bridging a gap or streamlining a cumbersome process. 

Work with ImagePlus for Your Web App Development

From our head office in the West Midlands, we’ve helped countless businesses nationwide enhance their workflows, improve their customer connections, and harness the power of data. We do this by working with our clients to understand their needs – and by creating bespoke solutions that meet them.

Over the past thirty years we’ve helped countless businesses transform their processes with web apps, notably Jaguar Land Rover who save millions with their web application. It allowed the moving and distribution process to become seamless and paperless. 

We’ve also worked with another one of our clients, Diamond, for over ten years. They are a leading facility management company working with clients such as NCP, Boots and Pure Gym, assisting in facility engineering malfunctions to plumbing and drainage. ImagePlus assisted in making their first business portal, which has now been replaced with a brand new portal featuring more capabilities for their clients and admin team.

Our team has the ability to guide you through not just the design of an interface, but the development of a whole-system solution. Our web apps are built as an extension of your business, designed around your users. With options to launch in stages to incorporate feedback led updates. 

The ImagePlus team is here to guide you through your web app development from initial concept to going live. We understand business as well as digital technology – because a web app isn’t just a bit of software in a browser. It’s an extension of your business, a new resource for it to draw on. And that’s why the benefits of web app development for business are so powerful. Drop our team a line today for more information, we’re looking to hear from you and your business.