How Mobile App Development For Business Brings You Closer To Customers

You’re in business already. You don’t need mobile app developers from Coventry to tell you that getting in front of clients and customers is at the core of what you do. You know channels and funnels really matter – they’re how your business does … well, business.

You almost certainly don’t need us to tell you how much time your customers spend in digital spaces, either. For this reason, commerce of all kinds is moving ever deeper into the online landscape, too: we go where our customers are, right?

But the question of how to do this effectively is more acute than ever. As technology moves always forward, and customer behaviour becomes ever more variegated and specific, how can businesses choose the best channels for their clients?

The Benefits Of Having An App For Your Business

In today’s digital environment, having your own app is very often the ideal way to reach clients where they are – because it’s on their phone, all the time and when they need it. 

You can tailor your app’s content to user behaviour, deliver time-limited push notifications and deals, and receive enquiries and orders 24/7 at your customers’ convenience. Not only that, but an app offers you a range of crucial benefits:

1. An app builds your relationships with your customers. Because it’s a branded asset that embeds itself in the daily life of your customers, your app raises both brand recognition and loyalty among your user-base. The better the app, the more pronounced this effect.
2. An app enhances your reach. Not only will a good app deepen your relationships with existing customers – it will widen your pool of potential ones, too. A successful app spreads by word of mouth, by recommendations on the app store, and by offering a service that users are seeking. Your app will develop leads for you.
3. An app drives interactions. That added brand trust and that increased reach leads to more engagement – more points of contact, more of your messages delivered to the people you want to hear them. A well designed app that leads customers towards action points intuitively will help you keep your clients informed.

Getting Started With Mobile App Development For Businesses

How exactly do business apps deliver these benefits for business? The simple answer is good design – and of course that’s where a great mobile app developer can help: from our HQ in Coventry, we’ve helped dozens of businesses improve their customer relationships with smart apps.

This means designing an app that serves a clear purpose well, which solves a problem for a user and keeps them coming back. It means a user interface that is intuitive and straightforward, and an internal structure that leads customers in the directions they need to go. And it means crisp, on-brand graphics which reinforce your business’s identity.

But here’s why all that matters:

1. Apps are popular. The average user has more than eighty of them. People want apps! They find them useful. And your brand or business needs to be useful to its customers.
2. Your customers open apps more on their mobile than they do websites. The stats don’t lie: people are using an app on their phone  more than  a website. If you want to reach customers, you need to offer them what they want.
3. Interacting via apps is the new frontier of business. From Amazon to eBay, online banking to National Rail Enquiries, we increasingly access our information and services via our mobile phones. Businesses that have an app  have an advantage.
4. Apps are here to stay. If there were ever a case to suggest that apps were a fad – and we’re not sure there was – then there certainly isn’t now. Apps have become the way of the world. And businesses can’t afford to be left behind.

An app development agency can help you understand your offer, and find how to shape it into an app. You can build a new channel to your clients easily and cost-effectively – once you have accessed the know-how you need.

What To Watch Out For When Designing Apps For Business

You’ll be looking for a mobile app developer, then, to help power the design of your app and ensure it is as successful as it can be. But what are the pitfalls you should be aware of, to help judge which agency is right for you?

1. Make sure your app is striking. Fully half of all the apps on the app store have never been downloaded. Your app needs to grab users’ attention, and work to keep it.
2. Ensure your app is useful. The average user has around eighty apps on their phone – but doesn’t use most of them. How will your app stand-out, and become one of the half-dozen go-to apps that your customers turn to each day?
3. Keep your app simple. Stick to doing one thing well. Think of an app like a tool – if it performs its purpose with ease, you’ll reach for it each time you need to perform a given task.
4. Design an app that’s intuitive. A good user interface is an easy user interface. People avoid apps that are too complicated – the more straightforward your app is to use, the more it will be used.

In short, you need a mobile app developer that knows their stuff, so you can stand out and succeed. Here at ImagePlus in Coventry, we can help you access the benefits of apps – by building one expressly for you and expressly for your customers. Drop our team a line today for more information, we’re looking to hear from you and your business.