How we increased a clients organic traffic by over 100%

At ImagePlus, our bespoke website development delivers not only a great-looking website but a site that performs. Every website we create is built with SEO web design principles from day one, from technical setup to content structure, ensuring that our clients see real, measurable growth.

That’s exactly what we achieved for Pertemps Professional Recruitment, one of the UK’s leading recruitment agencies.

Understanding the Challenge

Pertemps Professional Recruitment came to ImagePlus looking for more than just a new website. Their existing site was outdated, difficult to manage, and wasn’t generating the level of applications or search visibility they needed.

As a specialist recruitment company operating across the education, healthcare, and social care sectors, Pertemps needed a professional online presence that would engage job seekers and employers alike. The challenge was to combine strong branding, streamlined functionality, and SEO-focused development to boost their online performance.

This became the foundation for a complete website redesign case study that showcases how smart development and search optimisation can transform results.

Our Bespoke Website Development Approach

At ImagePlus, we believe every business deserves a website built around its goals, not an off-the-shelf template. We began by learning about Pertemps’ audience, brand vision, and conversion objectives, before mapping out a bespoke website development strategy tailored to their needs.

Our solution included:

• Custom WordPress development – giving the Pertemps team complete control and flexibility to update content.
• User-focused UX and UI design – creating a smoother application journey for candidates and clearer navigation for employers.
• On-page SEO optimisation – structuring every page for search visibility and keyword performance.
• Integrated job search functionality – allowing visitors to browse and apply for roles directly.
• Mobile-first responsive design – ensuring flawless performance on any device.

By combining creativity with technical expertise, our WordPress development agency delivered a website that not only looked professional but was optimised for search engines from the ground up.

Results: Over 100% Increase in Organic Traffic

The impact was immediate. Within just three months of launch, Pertemps Professional Recruitment saw their organic traffic grow by over 100%.

This wasn’t just more visitors — it was higher-quality traffic from users actively searching for roles in their key sectors. The improved site structure, faster performance, and SEO web design enhancements helped the site rank higher in Google, leading to a measurable increase in both applications and engagement.

This project stands as a clear example of how bespoke website development can directly drive website traffic growth and business performance.

Why It Worked

The success of the Pertemps project came down to three core elements:

1. Collaboration – We worked closely with the Pertemps team to ensure the new design and features aligned with their recruitment goals.
2. Technical SEO excellence – Every stage of the build included search optimisation, from clean code and fast load times to metadata and content hierarchy.
3. User-centric design – We prioritised simplicity, ensuring candidates could quickly find and apply for roles.

This holistic approach — balancing design, usability, and SEO — is what sets ImagePlus apart as a leading WordPress development agency.

A Website That Works as Hard as You Do

Pertemps Professional Recruitment’s new site now reflects their brand values of trust, expertise, and innovation — while driving measurable business growth. Their success shows the power of investing in bespoke website development that’s built with SEO at its core.

If your website isn’t delivering the traffic, leads, or conversions you want, it might be time for a change.

Get in touch with ImagePlus today to find out how our SEO web design and WordPress development services can help your business achieve the same level of success.