Brand guides are sort of like an instruction manual that show you how different elements of your brand should be applied. They’re also known as brand guidelines or brand style guides and they set out the rules and standards to follow so that the different elements that make up your visual identity, like your logo, colour schemes, fonts etc are always used consistently and correctly – internally and externally.  They’re an essential toolkit for any business that wants to build awareness and recognition and maintain professionalism across every touchpoint.