Mobile apps aren’t just fun little widgets: they are powerful tools. Their widespread adoption has taken place because, at their best, mobile apps are useful, intuitive – and effective.

Discrete pieces of software designed to undertake a particular task or set of tasks quickly and easily, mobile apps of all kinds excel at specialisation. This gives them a particular value to businesses: because they offer instant results to staff.

By integrating mobile apps into the workflows of teams, businesses can unlock a range of benefits.

Analysing any business process, and understanding where the challenges to increased productivity and efficiency lie within them has always been key to success; apps provide a fantastic way to fill those gaps with user-friendly, portable technology.

Improves Communication

For example, apps help improve communication. Because apps can be carried around with staff at all times, they are uniquely well-placed to record and send information in real-time – to power and document decision-making swiftly and smoothly.

Mobile apps can enable the efficient and fast passing of information among employees, company divisions, branches, and partner businesses. Time-sensitive information like security briefs, scheduling changes, and news updates need to be consistently relayed to ensure the smooth flow of activities – and apps enable just that exchange.

New Marketing Opportunities

Likewise, apps unlock fantastic marketing opportunities. Because they are portable but also capable of being updated from a distance, apps can always contain and provide access to the latest data within a business.

When it comes to marketing, this means that all the information that a company needs to pass to its customers – such as promotions and exclusive sales – is available at all times. Customers can download your brochure direct; salespeople in the field need never be without material.

In this way, there is a higher chance that customers will buy your product if they’re able to access information about it and interact with it on a mobile application platform – because they will always be engaging with the latest data.

Cost-Effective Training

The capacity of mobile apps to deliver information also enables them to facilitate cost-effective training. If employee development is one of your business values, an enterprise training app can be a much more efficient tool for training than traditional styles. You can use an app that delivers pre-recorded instruction videos and study materials straight to your employees’ smartphones, which they can access in their free time.

In other words, apps are a channel for data: business data, marketing information, educational material. And that instant, convenient exchange of information can transform the productivity of your business on a number of levels.

Accessibility, updatability, portability: that’s how using mobile apps can maximise business productivity.

Contact ImagePlus for Mobile App Development

We provide mobile app design and development for all project requirements, both consumer and business apps. If you’re in need of a mobile app or just have an idea for a project you wish to discuss, please contact us to arrange a consultancy.

Call us on 024 7683 4780 or email us at

confetti image
have an idea icon

Have an idea?

We can put a free quote, partner with businesses and help get funding for your project. Let's Talk!

Copyright © 2024 ImagePlus. All Rights Reserved.
scroll to top